THE LIVESORE NATION
LiveSore is a mentality, philosophy, & lifestyle for those who train at life & “Embrace the Pain” as their badge of honour from the result of strong work!
LiveSore started as more of a mentality than anything else a few years back. The idea that if you put in the work your body will let you know you’ve done well and shows you this by being “sore”. This philosophy is something that we believe should be glorified as “success” and as such we decided to build a Lifestyle Brand around this simple concept.
We don’t care if you’re a fitness competitor, a high level cross trainer, a bodybuilder, a rugby league player, a mother in her walking group, a triathlete, a mountain biker, someone recovering from an operation, the person fighting weight issues or anything in between. If you are active and can appreciate the feeling of being sore and use that as your motivation to keep pushing, than we are proud of you and want to be your Brand. Many of us can relate to the feeling of wanting to give up or to quit or to stop a rep early or a mile short, sure that’s easy. But what pushes you to do an extra rep, to run an extra lap, to bowl for an extra hour while knowing it will “hurt”. It’s that satisfaction you receive from knowing you gave your all and then some so that you can be better than you were yesterday and knowing that you’re not quite as good as you will be tomorrow. That my friends is how we LiveSore and why we’re so proud of it.
LiveSore is a simple grassroots company with no big name backers, we’re privately held, and we’re proud to say that we’ve composed our “family” entirely of active lifestyle people most of whom are fitness enthusiasts. Not only do we support the Lifestyle, we live it each and every day!